Google penalty means that your site is not listed on the web or the ranking of your keywords has dropped. When your site gets a google penalty then your target audience will not be able to find you and if your site is visible to the target audience then the traffic drops down.
For many online businesses, Professional SEO Services is very important but it is very difficult to achieve high rankings in google. As a result, many websites are being penalized for violating Google guidelines. The penalties which have become common nowadays are:
1. GOOGLE PANDA PENALTY
The Panda update came into February 24, 2011. By 2016, Panda had become the core of Google Algorithm. Google Panda tries to prevent poor quality content for making it available on the top search results. Duplicate or plagiarised content, stuffing of keywords are the main hazards due to which panda penalty arises.
2. GOOGLE PENGUIN PENALTY
The Penguin was launched on 24 April 2012. It is another algorithm after Google panda. It is a bad link detector. If google penguin determines your bad link activity then a penalty will be imposed on you. It looks for things like overall link quality and how quickly the website acquires and retains the links.
Google mobile-friendly update known as mobilegeddon, applies a simple yes/ no question to web pages. This penalty had a huge impact on web pages and other online search results.
Some other Google Penalties are:
· Unnatural backlinks to your website
· Unnatural links from your site
· User-generated spam
· Hacked website
· Pure spam
· Spammy free hosts
· Hidden text of keyword stuffing
· Thin content with the low added penalty
· Cloaking redirects
1. HOW TO RECOVER FROM GOOGLE PANDA PENALTY
1. Write quality content
The first step to recover from google panda penalty is to write quality content and then definitely traffic will follow you. In other words, you should write a complete post along with targeted keywords. A post which is written without any use of targeted keywords is a useless post.
2. Remove low-quality content
The next step is to remove your low-quality content and convert it into high-quality content as Google is focusing on low-quality content seriously. There is no 100% guide for your low-quality content but you can follow some guidelines for the same:
· Is it useful for readers?
· Does the content come from a good source?
· How likely traffic will be attracted?
3. Learn SEO
If you are planning to take blogging as your career then learn SEO first. Here are some guidelines that are taken into consideration:
· keyword research
· on-site SEO
· social media promotion
4. External Links
Another way to recover from google panda penalty is to stop sending the links to bad persons as it may have a negative effect on your search engine ranking. But if then you wanted to send the links to other persons then you should be very careful.
5. Remove duplicate content
To recover from this kind of penalty, you should be careful about if anyone is copying your content from the website then you can report this to google team. Google takes plagiarism seriously and too many duplicate contents will affect the traffic on your search engine.
6. Social media promotion
You can start with social media promotion by making a group on Facebook or any other social media site like Google+ sites, Twitter, and many other social media platforms that helps in promoting your ranking and recovering from penalties.
2. HOW TO RECOVER FROM GOOGLE PENGUIN PENALTY
There are several steps that you can take to recover from google penguin penalty:
1. Create a list of all your backlinks
There is different kind of tools that can help you to build a list of all your backlinks like Moz history tool, Google webmaster tool, Majestic SEO or ahrefs or you can use any other tool.
2. Keep track of your links that you want to remove
For this, you have to create a spreadsheet for deciding which links you have to keep and which one you want to remove. If you want to clean your profile then link audit is an excellent tool for cleaning your profile.
3. Analyze all your links for quality
It means that you have to analyze all your links if you have been penalized. It does not mean that you have bad links but your links can be unnatural. It depends on you which links you want to keep and which links you want to remove if they are coming from spammy websites. There are several types of links that you want to scrutinize:
· links from websites with low page rank
· links from blog networks
· links from irrelevant sites
· article directories and forums
· sitewide links
· disproportionate text usage
4. Talking with your webmasters
If you really wanted to remove the bad links then the best way is to reach to webmasters and ask them to remove the links. And if you wanted to remove the tool by yourself then you can use google disavow links.
RECOVERY TOOLS FOR GOOGLE PENALTIES
There are various recovery tools for Google SEO penalties:
1. FETCH AS GOOGLE
Fetch as Google is an excellent feature of google webmaster tool that how it renders a URL on site and then gives the option to submit the URL on site. This is a very useful tool to detect errors and to see the response time.
2. SCREAMING FROG WEB CRAWLER
Screaming frog web crawler crawls a site and finds problems such as duplicate content, internal redirects, and common issues. In addition to this, it can also handle large sites that would be impossible to do manually.
3. MAJESTIC SEO
Majestic SEO helps you to analyze the link profile of your site as well as your competitor sites. It is also very useful for cleaning your site backlink profile. Besides this, it can also give a detailed report on anchor texts.
Ahrefs is an excellent tool for finding bad links. It tells you about the overall quality of domains involved as well as it can point out specific problems. In addition to this, it is a good tool for finding out your problems.
5. MONITOR BACKLINK
Another tool for a bad link is to monitor backlinks. It can help to filter the content and then manually verify the link. In addition to this, it can also be helpful for importing your links from google webmaster tools.
It is a tool for finding out whether your content exists anywhere online. If you think you are dealing with a content-based penalty then Copyscape is the best tool for recovering from your penalty. This tool is cheaper as compared to other recovery tools and is simple to use. Sometimes it could be inconvenient for the users.
7. MOZ GOOGLE ALGORITHM CHANGE HISTORY
It is a tool for finding out what might have gone wrong with your site after an unexpected drop in traffic. It is very important to know the limitations of the resource. In addition to this, it could also ignore minor changes that could impact the sites.
8. GOOGLE WEBMASTER TOOLS
Google webmaster tool helps you in identifying the manual penalties that Google has imposed. It is a good resource for every site. It tells you how Google looks at your site. If any manual action is taken against your site, then you need to work on your content and to remove the duplicate content of false information or any spammy backlinks.