Real-time AI-generated makeup and virtual facelifts signal the end of natural appearances

QuHarrison Terry
5 min readDec 10, 2018
Sephora’s app lets you try virtual makeup on at home with AR

The Rundown:

Algorithms are being applied to video chat applications across the board, making the virtual facelift a standard in all video calls. This marks the beginning of a booming video alteration economy. By 2024, video chat applications will offer a variety of AI-generated makeup, virtual facelifts, facial reconstruction, and other digital appearance altering tools.

Video chatting is a pillar of communication these days. In WhatsApp alone, users made over 340 million minutes of video calls per day. This doesn’t take into account the dozens of other video chat apps like FaceTime, Google Duo, or Facebook Messenger.

And even if you’re not making video calls for pleasure, there’s a great chance you’re using Google Hangouts, Skype, or Zoom to hold virtual meetings at work.

With all these video chats taking place, the opportunity to improve the experience is paramount to beating out the competition.

Apple’s Animoji and Snapchat filters show us that there’s a way to spice up video conversations. I can hop in FaceTime, have a conversation with Ryan as a unicorn. If Ryan wants to be a lizard, that’s his prerogative.

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