QuickeastWhat Zhihu’s $434 in Funding Means for MarketersSomething like China’s Quora, Zhihu has 220m users. Here’s a behind the scenes glance at how Zhihu looks to a user & what it means marketersAug 27, 2019Aug 27, 2019
QuickeastA Marketer’s Guide to China’s New Video CultureA couple months ago, I stepped out onto the busiest late night street in Changsha, China and into a sea of livestreamers.Jul 26, 2019Jul 26, 2019
QuickeastChina Marketing: Brand Building Through NBA StarsKey opinion leaders (KOLs) are heavyweights in the world of Chinese digital marketing. Fans love celebrities, and the right KOL can inject…Jul 11, 2019Jul 11, 2019
Quickeast10 Social Insights on China’s Top 98 Global BrandsLast August some of China’s top companies met in a little known corner of the world, Changsha. This city of 7 million, known for it’s…Oct 12, 2016Oct 12, 2016
QuickeastWho cares about your brand in China?We believe businesses should know their customers. Organizations should know their members. Schools should know their students. Getting to…May 18, 2016May 18, 2016