Measuring content marketing — That is what you need to know!

Status Quo: Content Marketing — Hit or miss.

According to a study by the Content Marketing Institute, just 37% of companies have a clearly defined content marketing strategy. Now off the bat, that might not sound too bad. However, not having a clearly defined strategy in place often leads to wasted resources. If we look more closely at those who do have a clear strategy, we’ll see that just a small share of those are actually measuring their activities properly.

Content Marketing and the possibilities for companies

The increasing number of people who are looking for problem solutions and products force businesses to be present and at the same time offers the great opportunity to bind potential customers to their own brand at a very early stage. This explains the high prevalence of content marketing.

measure content marketing

How can I start measuring content marketing?

The number one aspect: Keep an eye on the most important things first and measure those. In some cases, the free Twitter or Facebook Analytics are sufficient already. But for companies that would consider themselves more advanced in social media, those KPIs would not be sufficient. But for a good start with measuring content marketing, the same steps are vital for both basic and advanced marketers.

measure content marketing
Facebook KPIs

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The social media analytics blog that brings you insights on Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.