My conversation on the Design Better podcast

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For designers the ideal product is meaningful, valuable, and beautiful. But that’s easier said than done once you account for real-world context and constraints. The role your particular product plays in your users’ lives influences the time you have to deliver those three qualities in the interactions you design. So does the emotional state your users are in when they come to you.

That leads to a basic design question: how do you adapt your ideals in order to provide your users with the product they need most?

At Indeed I’m lucky to lead a great design team where we wrestle with meaningful questions like this one every day. When people ask me how we start to find answers, I enjoy sharing stories. I talk about previous experiences I’ve had solving similar problems and we start from there. I do this because design thinking is extremely flexible. Rather than using it in a fixed way every time, designers must adapt it to each project. Stories help show how fluid design thinking can be, and they inspire new ideas for approaching tough problems. …

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