Remember that quiet, unassuming kid from school who went on to become a tech billionaire?
That’s what podcasting is to content marketing. Once the hipster platform on the sidelines, podcasts are now undeniably mainstream.
Which is why you should start one for your business!
To help you get your foot in the door, we invited Justin Jackson, the founder of podcast hosting and analytics platform Transistor, to co-host our Twitter chat.
Here are the highlights from the #Qchat:
Q1 What is the advantage of podcasting over blogging for businesses?
If you’re new to the game, podcasting may seem a lot more challenging than writing a blog post. So why bother?
Q2 Which format do you think works best for a business podcast (e.g. interviews, conversations, audio blogs, etc.)?
Once you’ve decided to start a podcast, you need to think about how you’ll structure each episode. Here are some ideas:
Q3 What is the best equipment/software for recording, editing and producing podcasts?
OK, so podcasting isn’t as easy as setting up a Medium account and hitting ‘publish’. If you want your podcast to sound professional, you have to invest in the right kit…
Q4 Do you have any favourite strategies or platforms for promoting a podcast?
Just like you promote your blog content, you need to actively promote your podcast if you want people to listen to it. Our Qchatters shared some of their tried and tested methods.
Q5 What are the most important metrics for measuring the success of your podcast? Which analytics tools do you use?
Hosting platforms and third party tools can provide you with lots of data about how your podcast is performing. According to our Qchatters, this is what you should be measuring:
Q6 How do you get a podcast to rank highly on iTunes?
A spot on the iTunes homepage is the holy grail of podcasting. So what’s the secret to bumping up your ratings and reviews?
Q7 Who is your favourite podcast host and why?
If you need some inspiration for your podcast, check these guys out:
To recap:
- “You can’t read a blog with your eyes closed, but you can listen to my podcast” — audio content is much easier to consume than written content. It also helps you establish more of a personal connection with your audience.
- Some ideas for creating audio content: 15–20 mins of actionable advice for your industry, interviews with influencers or thought leaders, interviews with customers, conversational podcasts.
- Recommended software/equipment for podcasting: ATR2100 USB mic, Blue Yeti mic, Sennheiser HD 202 II headphones, Garage Band, Audacity, Screenflow, Transistor, Anchor, Adobe Audition.
- Podcast promotion strategies: automatically email new episodes to your subscribers, share your Apple Podcasts link whenever possible & encourage reviews, social media, networking, events.
- The most important podcast metrics: estimated number of subscribers, average downloads per episode, listener trends (e.g. most popular episode), and listener loyalty. Transistor FM, Libsyn, and tracked links can help with analytics.
- To rank highly in the Apple Podcasts chart: send personal emails asking people to subscribe, download and review your podcast, use the Apple Podcasts link whenever sharing on social, and choose a subcategory as your primary category. Chartable and Podkite can show you your podcast rankings.
A big ThanQuuu to Justin Jackson for co-hosting, as well as Muthoni Wambugu, Simona Bali, Heneka Watkis-Porter, Danny O Brien, Diana Berryman, Matthew Spurr, Ross @ Paid Insights, Amy Murnan, Ileane Smith, Nichole Elizabeth DeMeré, Michele C Heyward, Pharmacy Podcast Network, Maria Marchewka, Ruben Richardson, Monique Mills, MBA, PMP, Adam Marx, Cory Warfield and Digital Success for joining ❤️
Want to tell us your answers to these questions? Reply to this story or tweet us @quuu_co using #Qchat.
And while we’re on the subject of podcasts…you can listen to ours here 😉
