The importance of selling your vision

The importance of selling your vision

As the founder of Digg it was my job to drive the product vision through design, development, and finally into the hands of our customers. As we grew in size (both traffic and headcount) it became harder to get alignment around our (6-month) product roadmap.

Common office chatter: “this isn’t scalable,” “this will take months to build,” “I’m not sure this will work,” “can you cut out this feature to save time?” “have we tested this in a focus group?”

Common office chatter: “this isn’t scalable,” “this will take months to build,” “I’m not sure this will work,” “can you cut out this feature to save time?” “have we tested this in a focus group?”