Product Analytics: Merchant Acquisition Dashboard

The Merchant Acquisition Dashboard serves as a central repository of key performance indicators (KPIs) and metrics that are crucial for evaluating the success of merchant acquisition strategies. This dashboard allows stakeholders to track, measure, and analyze various aspects of merchant acquisition with the aim of optimizing operational efficiency, reducing costs, and boosting revenue.

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• Title: Merchant Acquisition Dashboard
• Time Period Selection: Daily | Weekly | Monthly | Quarterly | Yearly

Filters:

1. Time Period: Daily, Weekly, Monthly, Quarterly, Yearly
2. Geographic Location: Country, State, City
3. Industry: Retail, Food & Beverage, Healthcare, etc.
4. Source Channel: Organic Search, Paid Advertising, Referrals, etc.
5. Payment Methods: Credit Card, Debit Card, Digital Wallet, etc.
6. Merchant Size: Small, Medium, or Large based on transaction volume or revenue

Metrics

Key Performance Indicators (KPIs)

1. New Merchant Sign-ups: Total number of new merchants onboarded in the selected time period.

2. Merchant Acquisition Rate: Speed or rate at which new merchants are being acquired.

3. Cost per Acquisition (CPA): Total cost incurred to acquire each new merchant.

4. Lead-to-Conversion Rate: The percentage of leads that successfully converted into active merchants.

5. Acquisition Channel Effectiveness: Breakdown of new merchant sign-ups by acquisition channels such as SEO, PPC, Social Media, etc.

Financial Metrics

1. Average Transaction Value (ATV): Average transaction amount processed by the newly acquired merchants.

2. Revenue per New Merchant: Average revenue generated from each new merchant during a specific time frame.

3. Offer Conversion Rate: The rate at which new merchants are taking advantage of special offers and promotions.

Time Metrics

1. Time-to-Onboard: Average time taken from initial contact to complete the onboarding process.

2. First Transaction Time: Time taken by the new merchant to make the first transaction after onboarding.

Quality Metrics

1. Application Abandonment Rate: Percentage of merchants who started but did not complete the application process.

2. Quality of Acquired Merchants: Revenue or transaction volume generated by newly acquired merchants in the first 30/60/90 days.

Compliance Metrics

1. Compliance Check Success Rate: Percentage of new merchants who successfully pass required compliance checks.

2. Risk Level of Acquired Merchants: Classification or scoring of new merchants based on the level of risk they pose to your payment ecosystem.

Engagement Metrics

1. Cross-Channel Engagement: Measures how many channels (email, social media, web, etc.) new merchants engage with during the acquisition process.

2. Merchant Satisfaction Score: Post-onboarding surveys to measure merchant satisfaction with the onboarding process.

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• Export Options: PDF | CSV | Excel
• User Settings: Profile | Notifications | Alerts

Conclusion

Understanding the dynamics of merchant acquisition is pivotal for the long-term success and scalability of our business. This dashboard serves as an invaluable tool for keeping a pulse on this critical area, offering real-time insights that drive intelligent, data-driven business decisions.

By continuously monitoring these key metrics, one must aim to build stronger, more profitable relationships with our merchant partners, thereby achieving mutual growth and success.