I guess everyone has gone through at least one frustrating experience trying to operate a product which should be the simplest thing in the world but isn’t. Take my microwave, I just wanted to reheat some food but was not able to understand how to heat it for more than a minute.

Unfortunately, with my internet down, it took me 15 mins of trial and error pressing the multitude of buttons to understand what I had to do.

Why is this process so confusing and familiar among the products we use every day?

Why this microwave has 34 buttons to choose from?

One issue could be the lack of…


For today’s customers, the expectations are more now than ever before, with multiple brands delivering on the quality of the product, so it becomes difficult to distinguish why a customer should stick to a brand if it does not meet their expectations.

In response to this, the brands want to engage with the customers in an authentic way to craft brand loyalty and keep their business booming.

The industry, especially now, has to focus on the metric of Customer Experience (CX) to deliver more value to the customer.

What do people mean when they say Customer Experience?

If I took the words customer experience and reduced it to its…


Move on from manual labor (Photo by Sharon McCutcheon on Unsplash)

While ERP systems share similarities with accounting only software, they provide a whole lot more in terms of features and security. For a small business, switching to a suitable ERP system may unlock benefits and efficiencies that directly impact the bottom-line.

What Is An Accounting Software

For business, the crucial part of operating their business is to handle and oversee a fundamental element of the organization — business transactions.

The data can generate financial reports such as balance sheets, profit and loss, trial balance, and more. The reporting gives an insight into the financial health of the company at any point in time.

The system…


What is CRM?

Customer relationship management (CRM) is a digital solution for managing a firm’s interactions and relationships with all of the potential and existing customers.

The mission is to boost business relationships.

The solution helps companies stay connected and engage with the customers, colleagues, and suppliers throughout the life-cycle and help them by providing services all through the relationship.

It is useful to business as it helps increase the chances of cross-selling, up-selling, and improving all modes of customer communication by coordinating sales and marketing campaigns.

Why is a strategic approach necessary?

Have a clear vision for implementing the CRM (Photo by Startaê Team on Unsplash)

Up until recently, the implementations of CRM were notably problematic because there was a lack of…


An unforeseen disaster Photo by LOGAN WEAVER on Unsplash

In a time where a global pandemic has brought the world as we know it to a standstill affecting millions of lives by shutting down companies, factories, and countries, it is imperative to look back on how your business could have reacted better in this scenario.

While it is fair to despair the near term future, it also provides an opportunity to understand and asses the problems of the present and equip the business for an uncertain future eventuality.

It is especially essential for SMEs as this task does not register at the top of the organization’s priorities list, but…


Run your business on the cloud (Photo by Nathan Dumlao on Unsplash)

The digitization of business has fundamentally changed how value is being delivered to the customers. While several sectors have embraced the change, some like F&B are still faltering when it comes to wholeheartedly adopting digital solutions.

The marketplace is cutthroat, and the margins are slim; therefore, any investment in digital products is placed under a high level of scrutiny. As there is a misconception that the Return on Investment is not immediate, the business has been slow to accept the change, and the task inevitably stays in the back-burner.

The F&B business is similar to other companies but differs in…


Do you remember being excited about a product that you couldn’t wait to get your hands on?

For me, it was my gaming console. I remember unpacking it and connecting it to my television, but then the tediousness of the software setup left a lot to be desired. The entire process took about thirty minutes, with sign-in errors, systems updates getting downloaded, and the whole system rebooting to accommodate that change.

Praying that I don’t face any more issues or delays, I put my game disc, and in about ten minutes, I was wondering why the consoles or any product…

Prakash Ramakrishnan

Product Manager @ Deskera

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