Is the Task You’re Working on Right Now Actually Important?
Business does not always equal productivity
Raise your hand if you’ve ever found yourself engrossed in a task, meticulously arranging those tiny digital post-it notes on your virtual kanban board, color-coding your spreadsheets to perfection, or maybe even reorganizing your desktop icons for the umpteenth time — all while convincing yourself that these activities are absolutely crucial for your business’s success.
If your hand is raised (and let’s be real, it probably is), then you’ve fallen victim to the age-old trap of mistaking busyness for productivity. But fear not, dear entrepreneurs and side-hustlers, for today we’re going to explore the fine art of prioritizing what truly matters and avoiding the siren song of meaningless tasks.
The Illusion of Productivity
Let’s start with a hard truth: just because you’re occupied doesn’t necessarily mean you’re being productive.
In fact, there’s a strong chance that you’re simply engaging in what I like to call “productive procrastination” — a devious tactic employed by our brains to…
