YouTube: How to Build a Brand, Make Money and Become Famous

Bandile Hadebe
5 min readSep 27, 2022

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Image Source: FreeImages

Branding is the process of creating a memorable and distinctive image for yourself. In this video, you’ll learn how to build a brand as a YouTuber, make money as an influencer and become famous.

Create a unique brand for yourself

It’s important to create your own unique brand that is completely different from what’s already out there. You want to avoid any potential confusion between your brand and that of other people in your industry. It’s also important to decide what type of person you want to be known as. For example, you might want to create a brand around your expertise in baking desserts, or you might want to have a more casual brand focused on friendship and relationships. It’s up to you to decide where you want your brand to go, but the important thing is to get started on it as soon as possible.

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How to make money as a YouTuber?

There are many ways to make money as a YouTuber, but you should make sure to do it in a way that’s in line with your brand. For example, if you want to make money from brand deals, you might want to create a brand that focuses on beauty and fashion, or you might want to create a brand that focuses on a specific product like makeup or clothing. If you want to make money from ads, you might want to create a brand around your expertise in a particular field, such as cooking or health and fitness. You can also make money from paid promotions, paid posts, and paid reviews. If you want to make money from your channel, you need to first build up your audience and then earn their trust. There’s a good chance that you won’t make money right away, so you need to be prepared to devote time and effort towards your channel before you can earn any income from it.

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Be consistent and build an audience over time

When you first start out, you’ll probably want to create multiple small videos that are extremely short and simple. You can create a variety of types of videos for different purposes, such as educational videos or vlogs or review videos. You might want to start with short, easy videos like “top five” lists, or “what’s in my bag” type videos that don’t require much depth or detail. You can also create “how to” and “list” type videos that are very easy to create. Over time, you can increase the length of your videos, create more in-depth content, and also create content around more serious topics. It’s important to consistently create content, even if it’s basic and simple. The more videos you create and post to your channel, the more exposure you’ll get, and the more likely people are to become regular viewers. If you stop creating videos for a while, you’re likely to lose the attention of your audience, so it’s best to keep creating content consistently, even if it’s not perfect.

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Choose the type of content you’ll create beforehand

You’ll probably want to create a variety of different types of content for your channel, but it’s important to first decide what type of content you want to create. You don’t want to jump around from one type of video to another and not be great at all of them. For example, you might decide that you want to create reviews for products, or educational videos about certain topics. You might decide to create a vlog or short video series about your everyday life, or you might decide to create a long-form video series with a specific plot and characters. You probably want to create a variety of different types of content, but it’s important to decide beforehand what type of content you want to create first.

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Use social media to grow your audience before you launch

Before you actually launch your channel and start creating content, you can use social media to grow your audience. You can start creating and interacting with people on Instagram, Facebook, and Twitter, and you can also join relevant groups on Facebook. You can use social media to start building your audience before you even launch your channel. You can create teasers around the types of content you want to create and post links to the types of videos you want to upload. You can also use this time to start engaging with your audience, ask them what types of videos they would like to see, and start building a relationship with them from the beginning.

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Ask your audience what they want from you

Asking your audience what types of videos they want from you can be a great way to get some inspiration for future content. You can ask them questions like “what is one thing you want to learn?” or “what type of videos would you like to see?” You can also use polls or surveys to get a better idea of what your audience wants from you. You can use the information you receive to help you create more targeted and relevant content that your audience will love.

Don’t give up!

Building a successful channel takes time, effort, and patience. You might not make money right away, and you might not get tons of views either. You need to be prepared for this and stay focused on your long-term goals. It’s important not to get discouraged and to stay positive about your channel. You can’t expect to become an overnight sensation with a small channel and no audience. You need to work hard and consistently create great content, and you need to stay focused on your long-term goals. If you do, you have a chance of building a successful channel, earning money from your content, and becoming famous. From there, you can expand your brand in many different ways, including merchandise, books, and even a podcast.

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