Rachael BerryAn illusion of progressFor many corporations who thought “sex sells”, are now capitalizing on “feminism sells”. And it’s very easy for consumers to confuse fiscal…Apr 28, 2018Apr 28, 2018
Rachael BerryLies, deceit, and fraud: the inappropriate marriage of capitalism and feminismThe f-word is cool again, it’s trendy, and the most chic accessory a brand can posses at the moment. It’s got the power to trick you into…Apr 28, 2018Apr 28, 2018
Rachael BerryA marketers favorite buzzword? Feminism.Ok seriously... How many gazillions of years can we set feminism back with gimmicky “Pro Female” marketing campaigns? The trend of brands…Apr 28, 2018Apr 28, 2018
Rachael BerryIs flat design overrated?As someone who generally is a flat design advocate, and as a designer who personally struggles to make her own at times, I want to…Nov 14, 2017Nov 14, 2017
Rachael Berryhey! corporate athletic-apparel career pages… do betterI present Adidas as the clear looser here (although I prefer their banding and they hold my dream post grad job), to one of its industry…Sep 19, 2017Sep 19, 2017
Rachael BerryIdentifying IxD ConcernsAnalog preceded Digital, so we can critique that first. Alright, so this particular object came to mind right from the get go as I often…Sep 5, 2017Sep 5, 2017
Rachael BerryCan Ugly be Good UX?Hmmm “good UX”. If good UX means functionally, efficiency and the ability to get from A to B then sure ugly UX can still be labeled as…Sep 4, 2017Sep 4, 2017