Rachael HorwitzStart-up PR: When do I hire PR?I’m writing a series of posts answering the age old start-up questions related to PR: when do I hire a PR person? Or should I hire an…Oct 6, 20171Oct 6, 20171
Rachael HorwitzExec Comms: You have to practiceThere are no shortcuts to telling your story and your company’s story wellJun 9, 2017Jun 9, 2017
Rachael HorwitzStartup PR: hire for brand building, not brawlingThe tech industry has come into its own among consumers, press and investors. As such, tech companies should prioritize staffing marketing…Feb 21, 20175Feb 21, 20175
Rachael HorwitzSo much PR stuff to do, so little you to do itSince joining Spark Capital in August, I have spent a lot of time with some of the passionate and hardworking teams inside our portfolio…Sep 30, 2016Sep 30, 2016