10 Digital Marketing Ideas and Strategies for Small Businesses
Marketing has always been an integral part of building a business. Although traditional marketing tactics generate revenue, relying solely on it is not enough in today’s market. As the competition online is growing rapidly due to the easy access of the internet, digital marketing has taken the front seat in the advertisement industry. Therefore, it is mandatory for companies to collaborate with top Digital marketing companies to expand their reach.
But what are the other strategies that a small business could exert to reap maximum benefits?
To take the company’s marketing to the next level, design a marketing policy that includes the following ideas and strategies.
1. Responsive Website
The highest priority while building your company’s online presence is designing a website that offers your potential customers details about your company and your product. Building a responsive website means that your website can easily adapt itself to the size of the device it is viewed in. Responsive sites load swiftly and without any distortion. This improves the user experience and significantly lowers bounce rate. Moreover, as it offers optimal layout, the site can be easily viewed on mobiles, it improves the reach to the clients.
2. SEO
Search Engine Optimization is like the backbone of online marketing. As the name suggests, SEO optimizes your website, making it easy to find, easier to navigate, and easiest to categorize. Out of the numerous companies that offer products and solutions similar to yours, it is crucial to incorporate SEO into your marketing policy. With the help of a proficient SEO solution, you can improve the ranking of your company on SERPs and generate organic hits on your website.
3. Email Marketing
Build an email list consisting of your current clientele and potential leads. Email marketing creates an instant impact on the mind of the reader. Moreover, it is targeted to those who are interested in your product or subscribe to your mailing list. This offers an improved conversion ratio and drives your revenue. Although, to ensure that your emails have the desired impact and are not ending up in your customers’ spam folder, hire top email marketing service provider.
4. Blogging
Blogging is one of the easiest and most convenient forms of digital marketing. Create content that describes your company’s portfolio, highlights the best points, and gives strong reasons for the customer to choose your company. It is a creative form of online marketing, which allows you to attract potential clients by sharing relevant information. Moreover, you can employ Guest Blogging, that assists you in brand promotion and building credibility with your client base.
5. PPC
Pay-Per-Click (PPC) marketing is a cost-effective way to put your product right in front of probable clients. PPC advertises your product to a whole base of customers who either were unaware about your product or have expressed interest in a similar product. Additionally, PPC offers a multilayer approach like targeting keywords, displaying adverts based on behavioral trends, etc. PPC expands your products’ reach by sending potential clients to your website directly. This improves your website traffic, ultimately improving sales.
6. Social Media Marketing
Due to the immense popularity of social media applications, Social Media Marketing (SMM) has become a mandatory step for every company. Recent research on social media usage shows that over 98% of people utilize a minimum of 4 social media apps per day. Social media marketing focuses on displaying your company or your product on platforms like Facebook, Twitter, Instagram, etc. This one-to-one interaction on social media platforms creates a positive impression on your followers’ mind, thereby, gaining their loyalty. SMM also allows you to gain crucial marketplace insights that you might have been unaware of.
7. Event Marketing
Many companies have a notion that event marketing is a hassle and does not deliver results. Instead, it is the opposite that is the truth. Organizing event is not just about achieving the sales target; rather, it offers an opportunity to build your database and increase leads. Event marketing allows you to stay in the news, thereby tempting more clients towards your business. It also assists businesses in establishing and improving relationships with clients.
8. Video Marketing
Video streaming is a rapidly growing trend. Its rising popularity is due to it being able to seize the attention of the customer. As a business owner, you should put out videos demonstrating products, testimonials of satisfied customers, “sneak-peek” of upcoming products or services, etc. This increases the time that the user spends on your website, improving conversion ratio. Video marketing also allows you to track the success of your video by verifying the number of times someone watched a video or the point they skipped or stopped watching altogether.
For more information read about: 9 Powerful reasons you need explainer Videos
9. Voice Search
A study by ComScore declared that by the year 2020, over 50% of the searches will be using Voice search. This is almost a reality due to various products like Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, and Google voice search assistants. Voice search is extremely simple and swift. Moreover, it allows the user to multitask, therefore allows the customer to spend crucial time on your website. This shift in the marketing trend makes it essential for small businesses to create content that optimizes your website for voice searches.
10. Native Advertising
Native advertising is simply ads that are designed in such a way that they do not resemble traditional advertising formats. Unlike banner adverts, this does not seem pushy to the reader. Rather it is consumed subconsciously by the user as it allows easy registration of the product. Native ads are strategically placed in the context in a way that they stand out while blending in. Additionally, it is the most effective counter to the ad blocker application that can hinder the reach of your promotions.
In the fast-paced world, digital marketing is the need of the hour. For a small business to grow, it is essential to plan and execute marketing plans efficiently. It is not mandatory to spend an extravagant sum of money on advertising. Rather the right combination of the strategies mentioned above can take your business to the desired height.
