“The best advertising is done by satisfied customers.” — Walt Disney. Happy customers do the real marketing by spreading the word to others; it’s called “Word of mouth.” When customers are satisfied, they naturally talk about and promote a business. This is why advertising and marketing agencies exist to trigger…

Information Technology drives almost all businesses these days and it has a major impact on overall performance. The software consists of a front-end as well as a back-end and the former is what the end-user sees, whereas the latter is the infrastructure that supports it. Back-end consists of the database…

The fashion world has witnessed multiple ups and downs because of the pandemic, geopolitics, and economic slowdown in the last two years. These experiences have made this industry more flexible and adaptable to new methods. Especially after the revelation of greenwashing in the fashion industry, several production houses have become…

The e-commerce industry has exploded recently, more so since the pandemic. The global retail e-commerce industry is expected to be worth 7.4 trillion dollars by 2025. This rapid, industry-wide growth has been spearheaded not by retail giants like Amazon or Walmart but by localized, niche players and small-scale online retailers. …

Online fraud has been around for as long as the internet itself. Bad actors are keen on finding loopholes in the system, either trying to make a quick buck or disrupting entire systems and businesses. Online frauds include phishing emails, identity theft, credit card scams, and spyware/ransomware attacks, to name…

Overlooking the diversified activities of a company isn’t easy, especially when the business is enormous, with a massive functional organization with a large number of departments. Plus, it becomes vital for HR leaders to pay attention to every minor and major movement in the market while consolidating every segment of…

A vehicle booking system provides complete care for the management of a car rental company. If you are planning to start a car rental business, then firstly you need to choose the right vehicle booking system for your business to flourish. Car rental companies have occupied the maximum market expenses…

Artificial Intelligence (AI) is one technology that is seeing a spur post-Covid-19. Several businesses consider AI as a critical ingredient to resiliency and sustainability. In 1956 the term artificial intelligence was used for the first time to determine the ability of machines to perform human-like tasks. Over the decades, it…

Have you ever got stuck within too many tasks? Are you thinking of launching a new business idea? And wondering how, to begin with, such a big project? Have you ever felt difficulty in managing two tasks simultaneously? Many business enterprises are searching for an optimum task management tool to…