Pipette Magazine | Call for Pitches

Pipette Magazine
Jun 10, 2018 · 4 min read

Interested in submitting your work to Pipette Magazine? We’d love to hear from you. First, a few guidelines to help you focus your pitches. Pipette is a very specific publication!

  1. What is Pipette?

Pipette Magazine is a new indie magazine about natural wines.

Your best bet if you want to write for Pipette is to find a copy and check it out! Note that we are print only, so you’ll need to find an actual copy of the magazine. Our current release is Issue 3, which came out in June 2019. The magazine can be ordered online or found at stockists around the world.

Pipette consists of longform journalism, essays, and interviews on the theme of natural wines, by writers who are passionate about the subject and already have general prior knowledge. The magazine comes out 4x/year and is distributed globally to about 100 small bookstores or magazine shops, wine boutiques, and various concept shops. More info on natural wines here.

2. Why should I write for Pipette?

You should write for Pipette if you’re a professional journalist or writer and have a story about natural wine that doesn’t have a home elsewhere, whether that’s a producer profile or an interview with a sommelier or a personal essay. Alternately, if you’re a wine professional and have a knack for scribbing, and feel compelled to get a memoir/humor piece/rant/essay out into the world, and you think it has international appeal (very important!), then you also could be a great fit for Pipette.

A lot of time goes into each article in Pipette, so please be prepared for multiple edits.

Also, you should write for Pipette if you want to be welcomed into a warm family of natural wine and terroir nerds. Even if we don’t all get to hang out in person, the magazine brings its contributors and readers alike together over social media and within the pages of something very unique and special.

Payment, you’re probably wondering about. You could say that we pay contributors just enough to take themselves and a friend out to dinner, with a decent bottle of Cru Beaujolais. The magazine is funded primarily by sales, and most of that income goes to paying the printer and designer, and to shipping expenses.

3. How do I pitch ideas?

Please send ideas for to Rachel (the editor) at pipettemagazine@gmail.com. Story turnaround will vary, depending on whether you plan to go visit a producer or have multiple meetings with someone, but in general we’ll need the story draft about two months before print date.

If you are pitching a story based on previous travel or research, please outline in detail what the original purpose of that trip or research was. If you have professional motivations (i.e. you’re on salary as an ambassador for Wines of Chile, and you’re pitching a profile of a Chilean winemaker), please don’t try to sound like an objective reporter.

Please give your pitches working titles. And please indicate whether they are a feature, interview, or essay. Or, something else! We’re open-minded.

Generally, Pipette will publish only first-hand reporting. Phone interviews should be only a supplement to original research.

Please don’t ask if we are looking for “content.” We don’t publish “content” like a website does (i.e. listicles, “Why You Should Try These Rosés Now”, etc).

We also accept ideas from artists and photographers, so if you have a visual essay idea, or you’ll be visiting a natural winemaker and want to share your work, definitely let us know! Please send your portfolio when you get in touch.

REMEMBER: Stories must have international appeal. Would someone living in Hong Kong, or London, or Melbourne, or Toronto, want to read the idea you’re pitching? If not, then maybe reframe it with an angle that’s more universal, or it might not be the right fit.

Artists and photographers, please send your portfolios and any ideas via .

Need to see a copy of Pipette Magazine ASAP, and no stockists are near you? (Please check first.) Just mention this in your e-mail to pipettemagazine@gmail.com and we’ll try to help.

This is what Pipette Issue 1 looked like:

And on the inside:

Lastly, please do send links or mentions of published work. Thank you for your interest in working with us. Please allow one week for response. Thank you!


Rachel Signer

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