Operationalising privacy is hard. Here’s how to design, plan and implement a successful privacy program (with your sanity intact). — In this three-part series, I’ll be sharing my top tips on how to build a world-class privacy program from scratch. Part I below focuses on the initial discovery and design phase that will help you create a winning privacy roadmap. Why operationalising privacy is hard

After years of flying under the radar, the ad tech industry is having a privacy reckoning. — “The future of advertising starts with privacy and together these technologies promise long term sustainable foundations that build privacy and data security in digital channels”. — IAB Tech Lab, Time to Build for Privacy (Feb 7, 2022) In early February, in a decision that will have major implications for the global ad tech sector, the Belgian Data Protection Authority found that IAB Europe’s Transparency & Consent Framework (aka “TCF”) violates GDPR data protection standards. IAB Europe was hit with a €250,000 fine and given a six months’ deadline to address the issues flagged by the Belgian DPA.

Privacy is often seen as a chore and a negligible item on the C-suite’s agenda. Yet privacy today is mission-critical for the world’s most progressive companies and most successful brands, who see the new Age of Privacy as an opportunity to build groundbreaking products, innovate and earn their customers’ trust. — “We have to change the narrative from talking about privacy as a risk factor to talking about privacy and data ethics as a positive step towards a healthy digital society.”

One of the key elements of every privacy program is ensuring you have a legally compliant and user-friendly privacy policy. Here are 6 privacy policy trends and best practices every privacy pro should know about. — Who reads privacy policies anyway? According to a recent report from the Australian Consumer Policy Research Centre, 94% of Australians do not read any of the privacy policies that apply to them. And it’s not because Australians don’t care about privacy. …

Establishing a privacy-first culture is no small feat. Here’s how to win friends and influence people in the world of privacy. — Privacy programs are no picnic Back in 2016, when GDPR was first introduced, in-house counsel around the world were scrambling to figure out how to get to compliance by the looming May 2018 deadline. …

The global digital marketing ecosystem is facing a major privacy shakedown in 2022 thanks to a perfect storm of increasing regulations, major big tech platform changes and shifting consumer expectations. Australia is joining the fray with a long-overdue privacy law reform — that is predicted to be tougher than GDPR and will upend how brands deal with customer data. — If you’re in the ad tech world it’s no secret that things are about to change in a very big way. The sector is confronted with a triple whammy of increasing regulatory pressures (due to growing enforcement of GDPR in the EU and the introduction of GDPR-like privacy and data…

It’s a common fallacy that privacy and transparency can’t co-exist. This results in an unseen cost to progress and a missed commercial opportunity. Enter Privacy Enhancing Technologies — the promising solution to humanity’s greatest problems. — Data’s fundamental tradeoff Privacy is one of the biggest unmet market opportunities of our time. Many data collaborations that could resolve society’s greatest problems don’t enable data sharing without compromising privacy. In today’s digital world, there’s a basic privacy tradeoff in every data interaction — we can either benefit from data or keep…

The Australian Government recently announced the most significant changes to Australian privacy laws in decades. These will have an economy-wide impact and protect Australians’ fundamental right to privacy in the digital age. But this is also a unique opportunity for Australia to become a global data leader and operate at the forefront of digital innovation. — “We understand the importance of maintaining a privacy regime that is tailored for Australian organisations operating in today’s digital economy, while also ensuring that consumers within Australia are protected from unwarranted interference with their fundamental right to privacy.”