At first I thought, “oh what a coincidence that the NYT is focusing on a region I live in!” but after discovering that it was an article customized for me, all I can say is wow! I had the same issue as you, with the region reflecting the computer’s IP address and showing information for Eugene instead of Portland. But regardless, it still felt like a more intimate take on a national story. I think reading about places I’m familiar with attached to a larger story of income inequality and economic mobility made the story feel more relevant and immediate. It’s exciting to think about future applications for this technology and the potential impacts on reader engagement!