How to Translate Your Messaging to be TimelyHello, Friends. A quick check-in to see how it’s going.Apr 6, 2020Apr 6, 2020
Roots & Wings (or a Great Lesson in Leadership)Is there a person in your universe who you see as the very model of leadership? There are a few in mine. One in particular. If you live in…Dec 15, 2019Dec 15, 2019
The Best Work Week Ever (and the Path to Purpose)What makes for a great work week? Have you ever asked yourself that question? I really hadn’t. And then one happened.Nov 23, 2019Nov 23, 2019
The Best Podcast of all Time and the Power of ‘Who’ LuckI’ve been doing a lot of interviewing lately. When I started what I knew would be a ramped-up effort, I made a commitment to maintaining a…Oct 10, 2019Oct 10, 2019
Is Your Brand a Thermometer or a Thermostat?A thermometer measures the environment. A thermostat creates it.Sep 28, 2019Sep 28, 2019
What We Learn About Brands From a 25-year Study in Personality TypesA fun little fact about me. I met my husband in college, taking the Myers-Briggs personality test. We were in a leadership program with…Sep 20, 20191Sep 20, 20191
In marketing, business, and life, sincerity winsI’m not typically one to start an article with a “Webster defines X as…” phrase, so I won’t but be aware, this is a post about words and…Sep 13, 2019Sep 13, 2019
The relationship between your brand personality and your brand voiceThis week, I had the fun opportunity to speak to a Content Marketing meetup group in Atlanta about brand voice. The room was filled with…Aug 22, 2019Aug 22, 2019
Validation: How to know it’s working when brands mergeLast week, I used this space to share incredibly exciting news — that the small but sharp brand content house I’d built lovingly and…Aug 16, 2019Aug 16, 2019