Rachelle Kuramoto (Dragonwriter.) – Medium

Rachelle Kuramoto (Dragonwriter.)

Rachelle Kuramoto (Dragonwriter.)

How to Translate Your Messaging to be Timely

Hello, Friends. A quick check-in to see how it’s going.

5 min readApr 6, 2020

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communication branding poster say more precisely

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Rachelle Kuramoto (Dragonwriter.)

Roots & Wings (or a Great Lesson in Leadership)

Is there a person in your universe who you see as the very model of leadership? There are a few in mine. One in particular. If you live in…

4 min readDec 15, 2019

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Roots & Wings (or a Great Lesson in Leadership)

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Rachelle Kuramoto (Dragonwriter.)

The Best Work Week Ever (and the Path to Purpose)

What makes for a great work week? Have you ever asked yourself that question? I really hadn’t. And then one happened.

5 min readNov 23, 2019

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The Best Work Week Ever (and the Path to Purpose)

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Rachelle Kuramoto (Dragonwriter.)

The Best Podcast of all Time and the Power of ‘Who’ Luck

I’ve been doing a lot of interviewing lately. When I started what I knew would be a ramped-up effort, I made a commitment to maintaining a…

4 min readOct 10, 2019

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The Best Podcast of all Time and the Power of ‘Who’ Luck

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Rachelle Kuramoto (Dragonwriter.)

Is Your Brand a Thermometer or a Thermostat?

A thermometer measures the environment. A thermostat creates it.

4 min readSep 28, 2019

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Rachelle Kuramoto (Dragonwriter.)

What We Learn About Brands From a 25-year Study in Personality Types

A fun little fact about me. I met my husband in college, taking the Myers-Briggs personality test. We were in a leadership program with…

4 min readSep 20, 2019

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What We Learn About Brands From a 25-year Study in Personality Types

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Rachelle Kuramoto (Dragonwriter.)

In marketing, business, and life, sincerity wins

I’m not typically one to start an article with a “Webster defines X as…” phrase, so I won’t but be aware, this is a post about words and…

3 min readSep 13, 2019

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In marketing, business, and life, sincerity wins

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Rachelle Kuramoto (Dragonwriter.)

This is How True Agency Leaders Behave

Make space, make a ruckus. Model.

5 min readSep 6, 2019

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This is How True Agency Leaders Behave

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Rachelle Kuramoto (Dragonwriter.)

The relationship between your brand personality and your brand voice

This week, I had the fun opportunity to speak to a Content Marketing meetup group in Atlanta about brand voice. The room was filled with…

5 min readAug 22, 2019

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Rachelle Kuramoto (Dragonwriter.)

Validation: How to know it’s working when brands merge

Last week, I used this space to share incredibly exciting news — that the small but sharp brand content house I’d built lovingly and…

3 min readAug 16, 2019

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Validation: How to know it’s working when brands merge

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Rachelle Kuramoto (Dragonwriter.)

Rachelle Kuramoto (Dragonwriter.)

Experienced Brand & Content Lead Coach at Dragon Army (https://www.dragonarmy.com) a purpose-driven brand, content, web, digital, and mobile agency in Atlanta.

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