Effective leadership has always been intertwined with effective communication, but the stakes — and demands — are higher than ever for the C-Suite. In the past, executives were spokespeople for their businesses with polished thought leadership programs for sharing their opinions, insights, and ideas with the media. Today, leaders are…

CEOs are more visible than ever. Whether they are conducting a productive Zoom call from their home office or behaving badly in public, the digital world is documenting every move. With this constant exposure comes the expectation that executives will be more transparent and accessible to their audiences. Customers want…

Today we are launching a CEO Scorecard for executives to evaluate and strengthen their leadership, visibility, and engagement strategies. Our CEO Scorecard evaluates multiple data sets from a leader’s public-facing profile, including business performance, visibility in the media, thought leadership, and social media engagement. To demonstrate the power of the…

Leaders all over the world are working remotely — making communication more important than ever. Right now is the time to be highly visible, connected, and frequently engaging with audiences, who spend 25 percent of their day on digital media. Plenty of studies have proven that leaders who are consistent…

Artificial Intelligence, Augmented Reality, Virtual Reality — oh my! If you’re rolling your eyes at all the “2020 Trends” that none of us have the time or resources to “test and learn” then look no further. We’ve carefully crafted fresh tips to revamp your approach in 2020, taking stock of…

Companies that want to own their destiny are creating more sophisticated content engines to drive engagement directly with their audiences. It’s not just the best practices we’ve all heard about from global B2B corporations such as GE Reports, or consumer product companies like Coca Cola’s Journey. Startups like Acorns, the…