The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado
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This is a good perspective but it’s kind of a typical one of a liberal activist. All of us are so convinced of our rightness, of our correctness, that we fail to take into account that not all of us were raised the same way and we want to punish people who don’t share our views. I used to be homophobic — you know what got me out of it when I was 16? I sat at the same art table as a lesbian, and like 6 weeks in, I found out she was a lesbian, and realized I didn’t give a shit. That was the start. There’s a science behind the Heineken ad. Studies have found that the best way to help people see another perspective is to have a short conversation with another. And surprise, surprise — writing a condescending blog post about your perspective doesn’t get people on board. Do you want to be right and sit in a corner or do you want to change minds and venture out a little?

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