Digital strategist. Digi news exec, ex-Microsoft, CBC, BBC. Media | Tech. Brit. Linguist. Cultural magpie. Keen photographer and traveller. Based in Vancouver.
Page Views can go to hell — its engagement and experience stupid
What is the most common journey from social media to becoming a subscriber? What are the characteristics of a reader who is likely to subscribe? What types of content do they engage with most?
… read, retention and time spent — that lead people to ultimately become loyal fans and subscribers. For us, reach is a meaningless metric if it does not translate into anything concrete.