Digital strategist. Digi news exec, ex-Microsoft, CBC, BBC. Media | Tech. Brit. Linguist. Cultural magpie. Keen photographer and traveller. Based in Vancouver.
… in charge of partnerships, we started looking at that this needs to be an interdisciplinary thing. You cannot build your way out of sociocultural problems; you actually have to look at their roots and examine what they are.
Page Views can go to hell — its engagement and experience stupid
What is the most common journey from social media to becoming a subscriber? What are the characteristics of a reader who is likely to subscribe? What types of content do they engage with most?