13 Digital Marketing Courses in Singapore Worth Considering [2018 Update]

Convinced of the benefits of being equipped with digital marketing skills, you’re now in search of a digital marketing course in Singapore to kickstart your journey.

But how do you choose a suitable course with so many options but so little time?

Whether you’re fresh from school or an old-timer, attending a structured digital marketing course will help you make sense of things. These courses can equip you with the knowledge to develop and implement effective digital marketing strategies that include:

  • Social media marketing
  • Web analytics
  • SEO
  • SEM and
  • Overall digital marketing strategies

It also helps that many companies and the Singapore Government are in support of digital transformation. There’s no better way to achieve that than to educate the budding digital marketing professionals of Singapore.

Here, I’ve compiled for you a comprehensive list of all the digital marketing courses in Singapore. This list has been categorized as Short Courses, Online Courses, and Diploma Courses.

Short Digital Marketing Courses

Hands-On Digital Marketing Courses by Equinet Academy

Equinet Academy is an established digital marketing course provider in Singapore. They often hold courses, events, and workshops for working individuals, small business owners and executives from renowned companies.

They have been around since 2013, holding also host talks and networking events for digital marketing professionals in Singapore.

Course Provider: Equinet Academy (Digital Marketing Training Courses Approved by SSG, Formally WDA)
 Duration: 2 days
 Types: Choose amongst Digital Marketing Strategy, SEO, Social Media Marketing, Digital Advertising, Digital & Web Analytics, Facebook Advertising and Google Adwords Fundamentals courses.
 Levels: Beginner to Intermediate

Price: $500 (SkillsFuture & SSG Eligible)

Click here to find out more.

Digital Marketing Certification Programmes by Kaplan

digital marketing course singapore

No one can argue that Kaplan is a pretty legit provider of private tertiary education in Singapore. Their two digital marketing programmes (fundamental and advanced levels) are designed to get you familiarised with Google AdWords, Google Analytics technologies, and HubSpot Inbound methodology.

Although you should note that Google and Hubspot provide their respective courses for free. The difference is you’ve got industry veterans Rachit Dayal and Sanchit Mendiratta (founder & partner of digital agency Happy Marketer respectively) to guide you along.

Course Provider: Kaplan
 Duration: 4 days

Type(s): Digital Marketing Fundamentals & Advanced courses
 Level(s): Beginner to Advance
 Price: Varies

Click here to find out more.

Integrated Digital Marketing Strategies by MIS

Marketing Institute of Singapore (MIS) offers executive development courses in Sales & Marketing, and networking events for professionals.

Their Integrated Digital Marketing Strategies course gives an overview of digital marketing and the trends in Singapore and around the region.

Some useful lessons include measuring and analyzing ROI, media planning, and digital advertising.

Course Provider: Marketing Institute of Singapore
 Duration: 2 days

Type(s): An overview of “social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure”.
 Level: Beginner
 Price: SGD780 (SkillsFuture Eligible)

Click here to find out more.

Growth Hacking with Digital Masterclass by Happy Marketer

digital marketing course singapore
PHOTO: Marketing Interactive

As mentioned, Happy Marketer is a digital agency in Singapore founded by veterans who also train in other executive development settings.

Brought to you by the same guys behind the Digital Marketing Certification Programmes by Kaplan, and they will help you to pass your Google and Hubspot certifications.

Course Provider: Happy Marketer
 Duration: 2 to 4 days

Type(s): Growth Hacking with Digital Masterclass (Overview), or Individual Courses & Workshops on Search Marketing, Social Media Marketing or Web Analytics.
 Level: Beginner
 Price: $895 — $2,995 (SkillsFuture Eligible)

Click here to find out more.

Digital Marketing (Credit Bearing to SMU’s Master of Science in Communication Management) by SMU

I reckon that no introduction is needed for Singapore Management University (SMU).

This digital marketing course is designed for working adults who have attained a “good bachelor degree” or diploma holders who have at least three years of working experience. The good news is that it is credit-bearing and can be stackable to a master degree.

You can also receive a Graduate Certificate in Management Communication and Strategy by completing five other courses.

Course Provider: Singapore Management University
 Duration: 2 Evenings, and 1 Full Day
 PIC Eligibility: Yes

Type(s): Introduction to Social Media Marketing and Search Engine Marketing
 Level: Beginner
 Price: $1,500 (Before GST, PIC Eligible)

Click here to find out more.

Digital Marketing Workshop by Singapore Media Academy

digital marketing course singapore

Singapore Media Academy is an owned subsidiary of Mediacorp and offers training, education and consultancy services. It’s been around since 2005 and it places more focus on content production and the media industry.

That said, SMA’s Digital Marketing Workshop touches on media and marketing basics, the digital marketing landscape, digital analytics, and engagement. This course is good for seasoned professionals who are more accustomed to traditional media.

The trainer for this digital marketing workshop is Azhar Azib. He is not only a lecturer at NUS, he is also the founder of a CRM and Integrated Engagements advisory practice. On top of that, he was previously a Regional Marketing Communications Director for Asia Pacific at Microsoft.

Course Provider: Singapore Media Academy (CPE Registered)
 Duration: 2 Days
 Type(s): Introduction to Social Media Marketing and Search Engine Marketing
 Level: Beginner
 Price: $834.60

Click here to find out more.

Digital Marketing Courses by Comat

COMAT is a division of ST Electronics which offers training and certifications for many areas of a business. It’s a lesser known training provider in Singapore, but legitimate nonetheless. It also holds a lecturer at NUS on business, tech, and digital-related topics.

COMAT’s digital marketing courses are quite full-spectrum and hands-on, as part of the prerequisites sometimes include existing administrative access to Google Analytics.

Course Provider: Singapore Media Academy (CPE Registered)
 Duration: 2 Days
 Type(s): Digital Marketing Overview, SEM, SEO and Social Media Immersion
 Level: Beginner and Intermediate
 Price: SGD342 to SGD1,605

Click here to find out more.

Digital Marketing Courses by General Assembly

digital marketing course singapore

A relatively new player in Singapore, New York-originated General Assembly is well known for its training in tech, data, design, and business.

While they have full-time and part-time courses on-campus programmes that span for as long as 13 weeks, some of their online courses are notably mentor-guided by qualified overseas trainers from the USA. GA’s courses are best suited for those looking for an international perspective.

Course Provider: General Assembly
 Duration: 10 to 13 weeks
 Type(s): HTML, CSS & Web Design, Data Analysis, Digital Marketing, User Experience Design, JavaScript Development
 Level: Beginner and Advance
 Price: Approximately USD1,250

Click here to learn more

Digital Marketing Diplomas

If you’re looking for a digital marketing course in Singapore that offers a diploma cert, you should keep these polytechnics or private tertiary institutions in mind.

Post-Diploma in Digital Media Marketing

digital marketing course singapore
PHOTO: Ngee Ann Polytechnic Facebook Page

Being a proud alma mater of Ngee Ann Polytechnic’s School of Film & Media Studies, I can vouch that they provide truly excellent programmes for communications, media, and marketing-related subjects.

Futhernore, Ngee Ann Polytechnic’s Post-Diploma in Digital Media Marketing is a formal digital marketing course that’s part of a wider Diploma (Conversion) in Digital Media Design. You’ll learn the technical and aesthetic aspects of common tools in the digital media and platforms.

Course Provider: Ngee Ann Polytechnic
 Duration: 6 months, 1 day a week.
 Type(s): Digital Media Principles and Practices, Digital Publishing and Social Media Marketing
 Price: $972.64 -$6,484.20, excluding misc. fees (SkillsFuture Eligible)

Click here to learn more.

Specialist Diploma in Digital Marketing and Analytics

digital marketing course singapore
PHOTO: Channel News Asia

Meant for working adults with no relevant experience, Singapore Polytechnic’s Specialist Diploma in Digital Marketing and Analytics (NSDMA) is a one-year part-time programme. In addition, it consists of two Post Diploma Certificates (PDC) conducted over two semesters with classes are conducted in the evening.

To add, you’ll get to learn analytics software and basic digital marketing tactics such as online advertising and social media marketing.

Course Provider: Singapore Polytechnic
 Duration: 300 hours (1 year)
 Type(s): Digital Marketing Fundamentals, Digital Marketing Strategies, Digital Analytics, Social Media Marketing, Digital Content Development, Social Media Analytics Level: Beginner
 Price: $972.64 -$6,484.20, excluding misc. fees

Click here to learn more.

Diploma in Digital Marketing

digital marketing course singapore

A lesser-known tertiary institution in Singapore, Chatsworth Medi@rt Academy (CMA) is a marketing, advertising and design school and they provide “a series of Marketing + Advertising + Design (M.A.D.)-integrated courses”. They accept a diverse range of international students including those from China, Vietnam, Indonesia, and Malaysia.

Course Provider: Chatsworth Medi@rt Academy (CMA)
 Duration: 10 months (part-time) or 12 months (full-time)
 Type(s): Branding, Innovative Marketing, Copywriting, Digital Marketing, Content Marketing and Creation (storytelling) and Social Media Marketing
 Level: Beginner
 Price: Around $6,650 for the 10-month course

Click here to learn more.


digital marketing course singapore
PHOTO: PSB Academy Facebook

This diploma by PSB Academy is unique because, as the name suggests, it combines business studies with online lead generation. Especially relevant digital marketing skills are online advertising, email marketing and search engine optimization (SEO).

Furthermore, you’ll learn about social selling and web analytics. Knowing how to use the latter will help with improving user experience and achieving sales leads.

As opposed to the course by Ngee Ann Poly, PSB’s Diploma in Business Administration (Digital Marketing) is more numbers-driven.

Course Provider: PSB Academy
 Duration: 10 months (part-time) or 12 months (full-time)
 Type(s): Business, Economics, Marketing, Accounting, Digital Marketing Strategy, Digital Engagement and Loyalty, and Digital Analytics
 Level: Beginner
 Price: $5,264 to $11,042.40

Click here to learn more.

Know of a digital marketing course in Singapore you’d like to recommend? Share it in the comments below!

Originally published at rachelrooi.com.