
One of the key pillars of answering that query will be amassing and strategically leveraging a massive library of content about products. We’re already seeing inklings of this trend as the hottest companies in retail are content powerho…
As convenience, reliability, and logistics become commoditized, the next $500 billion in value will be created by retailers who move commerce from transactional to experiential, inspiring consumers to discover products they didn’t know existed. In a nutshell, the next two decades of e-commerce will be a $1 trillion business built around answ…