Rachel VelasquezIs it Fake News?We’re a quarter of the way through 2021, but 2020 continues to hang over us like a cloud blocking the sun on your beach day…Apr 11, 2021Apr 11, 2021
Rachel VelasquezConsumers & Social Media: A Match Made OnlineWhether you love it or hate it, social media has taken over our lives and is here to stay. At the start of 2021, nearly 4.2 billion people…Apr 5, 2021Apr 5, 2021
Rachel VelasquezCOVID-19: It’s the NewsThis week marks a year since the world plunged into a two-week work from home period that has lasted 52 weeks for some. Coronavirus spread…Mar 20, 2021Mar 20, 2021
Rachel VelasquezIs the Medium the Message?Every day we are bombarded with messages from an abundance of sources. As technology evolves we are given more and more means of…Mar 12, 2021Mar 12, 2021
Rachel VelasquezWhat’s On the Agenda?As someone who attends three to four long meetings per week, I know the value of an agenda. It gives everyone an idea of what the meeting…Mar 1, 2021Mar 1, 2021
Rachel VelasquezThe Routes We Choose“Two roads diverged in a wood, and I — I took the one” that led me to a career as a media practitioner. This might not be what Robert…Feb 8, 2021Feb 8, 2021
Rachel VelasquezInfluence Straight to the Brain: The Hypodermic Needle TheoryAs a marketing professional, I tend to think I’m immune to the influence of media. I can see through a sales pitch masquerading as a…Jan 23, 2021Jan 23, 2021
Rachel VelasquezIs Social Media Swaying Your Political Decisions?As we approach the inauguration of President-elect Joe Biden, it’s hard not to think about how social media played a role in the 2020…Jan 17, 2021Jan 17, 2021