*CNET obtained an internal memo detailing the latest changes. Here’s how it impacts you.*
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### **The Headline You Can’t Ignore**
T-Mobile is increasing rates for select legacy plan customers starting today, according to an internal company memo obtained by *CNET*. This marks the second wave of adjustments in 2024, following a similar move in January. Affected customers will see their monthly bills rise by **$5–$10 per line**, depending on their plan.
The memo, circulated to customer service teams, states the changes apply to older “Simple Choice” and “ONE” plans. T-Mobile claims the increase will “align with evolving network investments,” but critics argue it contradicts the carrier’s “Un-carrier” pledge to eliminate hidden fees.
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### **Why This Matters**
Legacy customers—many loyal to T-Mobile for over a decade—now face tougher decisions. With competitors like Mint Mobile offering aggressive pricing, this hike risks alienating long-term subscribers.
Key details from the memo:
- **Effective immediately** for billing cycles starting after June 15.
- No opt-out options: Customers must switch plans to avoid increases.
- Limited grandfathering: Only accounts active before 2020 are affected.
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### **Customer Backlash and Strategic Risks**
Social media erupted with frustration following the news. One user tweeted: *“So much for ‘Un-carrier.’ Loyalty means nothing anymore.”* Analysts warn this could dent T-Mobile’s reputation, especially after its 2023 merger with Sprint aimed to consolidate market power.
John Breyault, VP of Public Policy at the National Consumers League, told *CNET*: *“Rate hikes without added value erode trust. Telecoms must balance profitability with transparency.”*
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### **How to Respond If You’re Affected**
1. **Review your plan**: Check your T-Mobile account or app for notifications.
2. **Compare alternatives**: Newer plans like Go5G may offer better value with perks like Netflix bundles.
3. **Negotiate**: Contact retention teams—mention competitors’ deals to leverage discounts.
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### **The Bigger Picture in Telecom**
T-Mobile’s move reflects industry-wide shifts as carriers invest heavily in 5G infrastructure. However, critics argue such hikes disproportionately impact budget-conscious consumers. With the FCC scrutinizing “junk fee” practices, this decision could invite regulatory attention.
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### **Engage With Us**
Are you a T-Mobile legacy customer? How will this change impact your wallet? Share your thoughts in the responses—we’ll highlight the most insightful comments.
