Rachyl JacksoninBlood, Sweat, and LikesAd Metrics that MatterIn this post we’re gonna talk numbers. You know, metrics, analytics, KPIs. And specifically, what metrics you should use to evaluate your…Nov 1, 2018Nov 1, 2018
Rachyl JacksoninBlood, Sweat, and LikesChoosing the best self serve ad platform for your brandWhen you first think social media advertising, your mind might automatically drift to Facebook or Instagram. But I’d argue that more (and…Oct 18, 2018Oct 18, 2018
Rachyl JacksoninBlood, Sweat, and LikesNail Social Academy CurriculumWelcome to the Nail Social Academy. Our goal is to spread the good word of social media any way we can. Just like you we were once on a…Oct 5, 2018Oct 5, 2018
Rachyl JacksoninBlood, Sweat, and LikesEverything you need to know about Facebook Event Response AdsThough Facebook events aren’t inherently evil, their many moving parts make them a challenge for even advanced marketers. With over 2…Aug 16, 20181Aug 16, 20181
Rachyl JacksoninBlood, Sweat, and LikesWhere the Hell are all the Benchmarks, Mr Zuckerberg? Here are ours.Like perfect men, perfect benchmarks are hard to find. We analysts rely on these common metrics to determine the performance of our ads on…Jul 11, 2018Jul 11, 2018
Rachyl JacksonThe Rise, Decline, and Sideline of Kellyanne ConwayAs presidential counselor to the White House, Kellyanne Conway holds the keys to the media castle. Conway began her involvement with…Sep 19, 2017Sep 19, 2017
