Which is best for your business –micro or macro influencer marketing?

You might have heard the terms micro and macro influencers on social media platforms or seen the terms in various people’s profile bios. Well, here is a brief difference between both terms. Micro-influencers are regular normal people who have an interest or passion in a particular niche or topic, whereas macro-influencers are basically well-known and popular celebrities who appear on television.

If you are a business owner, then you might have ideas to use these influencers as a part of your brand marketing strategy. Now, the question is which one to approach a micro-influencer agency or go for macro-influencer marketing. Well, you can make your move depending on the size of your business. Here are a few advantages of using macro and micro-influencers.

What’s the difference between a micro and a macro influencer?

Advantages of macro influencers:

• Macro influencers have large followings as compared to micro-influencers, which makes them an ideal option to increase your brand awareness.
• You will find professionalism since macro influencers are generally managed by an agency or a manager.
• Adopting a micro-influencer marketing strategy will make your brand exclusive. This is because an association with a celebrity illustrates the brand as trendy and cool.
• While it is true that hiring a macro influencer will cost you a hefty amount of money, it is also true that it is a less risky investment than a micro-influencer. It is less risky because many micro-influencers have fake followers, which might backfire on your marketing strategy.

Advantages of micro-influencers:

• Since most micro-influencers are regular people who share their experiences and opinion on products, services or brands, many people trust them as credible.
• If you want to target a specific audience for your brand, then working with a micro-influencer is a good option. They have highly targeted followers.
• When compared to macro-influencers working with a micro-influencer agency will be a more affordable option for you.