Why I started a blog called 300 by 250?

300x250 — the one size that fits all. You want a standard banner, expandable, video, mobile optimised or just the best size to build a creative concept, this is your go to size. Its almost as if display advertising has evolved around this size, keeping it the simplest, commonest banner size of the digital ad space. And my favourite.

This size represents who I am — a display planner who’s adapted to search networks, to programmatic and video, but still fundamentally the same. That’s what I want this blog to be about.