
Rather than trying to “win” over your opponent by asking why they believe something, instead ask how they see their argument playing out. This tactic, known as “extreme agreement,” helps people realize the limits of their understanding, opening them up to new perspectives.
“Entrepreneurs who manage to master the art of empathy have an uncanny habit of disrupting the world they live in. When you can step into your customers’ shoes — and see the world from their perspective, not yours — it’s easier to walk miles ahead of the competition.”