Unbelievable Technology & Futuristic Fashion
Do you hate fashion or doing your own shopping? Get ready to fall in love with the latest customized technologies. “Personalization isn’t how you’re going to win. It’s how you’re going to keep up.” @alantisch
Even though technology may seem far less relevant to fashion than other industries, it still remains the most integral component that keeps allowing the retail & fashion industries to achieve more on a global scale. The simplest example would be the power of technology and social media when it comes to fashion marketing. These tools have the ability to raise popularity and adoption of some products, which shows the influential power of technology in fashion.
As the world keeps advancing in technology, computing is becoming accessible and easier to implement. Therefore, with extreme customization for niche markets, Apple came up with The Apple Watch which was very successful. Initially these companies disregarded a few features when it comes to such technological products, such as appearance, design etc. Although the devices are very useful, some people do not like the idea of walking around looking like a cyborg. Customer reviews for the watch stated that it was unappealing and has toy like features. This is when the link between fashion and technology became highly recognizable, allowing several companies to work on new and exciting projects.
Technologies that will change the way you feel about shopping and fashion forever:
Smart Mirrors
Yes, you heard that right! Smart mirrors are the new “IT” service at Brick & Mortar stores. These high-end digital mirrors gives shopping experience a new perspective by allowing customers to try on more products in less time. Memomi is one of the first digital mirrors that allow you to add accessories and change the color of your clothes without having to do any of it physically. Using simple body gestures and the mobile app to control the digital mirror, customers can see a 360 view of their body, providing them with several options within seconds. The features do not just end there, Memomi also has a make-up mirror feature that records your make-up session with perfect lightening and resolution. It also has a mirror capturing feature for eye wear, to enable you to compare between shades and even send pictures to your friends to help with the buying decision.
With the rush in such innovations, Ralph Lauren recently launched a new type of interactive mirrors that allow you to interact with sales associates for example to order a new size or to adjust fitting room lightening. The mirror can also be used to send information about a product to your own devices as a reminder to purchase is it on a later date.
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Facial Recognition
Facial recognition has been used for different purposes in the past, including; security keys, alarms and for identifying criminals in cases. But today, this technology is a game changer for the retail industry, improving sales, value recognition and product targeting. This works by using the facial recognition tool linked to cameras to display customer insights online and offline. By providing a database on each customer’s past purchases, preferences, shipping addresses, travel plans, etc. This technology allows companies to become less dependent on their staff, by analyzing customers through facial features, shops can automatically keep customer satisfaction higher than with traditional sales methods. As for online shops, FR has the ability to decrease the number of returned items, an industry-wide challenge.
Augmented Reality (AR)
It’s everywhere, from tech to entertainment, augmented reality is revolutionizing one industry at a time. L’Oréal is one of the early adopters of AR that offers an innovative self-testing app, which allows users to test a combination of beauty products through their phone. According to L’Oréal’s statistics, more than 200 million users have downloaded the app called L’Oréal’s Makeup Genius App. The app’s success is due to the convenience it causes for women to quickly switch up colors, without the hassle of physically removing makeup repeatedly.
Blockchain
Blockchain is the fundamental technology supporting cryptocurrencies. Simply put, it is a distributed & decentralised digital record that helps with authentication and product safety for ethical conduct. Once something has been added to the blockchain, it can’t be changed by anyone. This became a huge platform that the fashion industry started leveraging from, through integrating blockchain to physical products, customers can now verify if a garment is an original or a fake. The technology will also detect all information about the garment like where it was created, if it was stolen, or even common background. It’s fascinating how all this can be accessible within minutes through just a smartphone, reducing theft & scams. Imports of pirated and counterfeit products are worth approximately half a trillion dollars every year, as stated by EU’s Intellectual Property Office.
Blockchain can elevate customer’s trust and brand loyalty for each company. By offering customers full transparency in the good’s history and pre-manufacturing details. It can also be useful for environmentally conscious individuals, as it can show a fabric’s composition like what chemicals have been used to create the garment.
The future is here and change is happening now. The fashion industry is one of the largest moving industries in the world. All these technological advancements will help improve the quality of service & boost sales. Adopt a new technology for your business now, and join the high-tech fashion elites. Innovative apps and engaging technologies are on the rise. If you have any questions on how you can integrate technology into your company, or looking to develop a specific app catered to your business needs visit our website at http://www.mecreativestudio.com/ .
