Rae Lambert | Founder & Marketing Leader – Medium

Rae Lambert | Founder & Marketing Leader

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Rae Lambert | Founder & Marketing Leader
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Inside Olivine

Why we’re sharing all of our marketing frameworks with our favorite people

Early-stage founders are our favorite people to work with, but very few have a marketing background or the budget to hire an agency.

Nov 7, 2020

Why we’re sharing all of our marketing frameworks with our favorite people

Nov 7, 2020

Rae Lambert | Founder & Marketing Leader
in
Inside Olivine

From floor cleaner to mouthwash: How positioning and messaging makes a world of difference

Did you know once upon a time Listerine was marketed as surgical antiseptic? And later, as floor cleaner? For those of us who’ve used it…

Nov 14, 2020

From floor cleaner to mouthwash: How positioning and messaging makes a world of difference

Nov 14, 2020

Rae Lambert | Founder & Marketing Leader
in
Inside Olivine

Using Jobs to Be Done to build and market better products

Think you know what your product is hired to do? Think again.

Nov 14, 2020

Using Jobs to Be Done to build and market better products

Nov 14, 2020

Rae Lambert | Founder & Marketing Leader

We Manage Time and Money, But What About Energy?

Over the years I’ve figured out that just because there is room on my calendar, doesn’t mean there is gas in my tank.

Nov 20, 2019

We Manage Time and Money, But What About Energy?

Nov 20, 2019

Rae Lambert | Founder & Marketing Leader

There’s a cheaper, faster way to build skills than a conventional education

The modern knowledge worker is learning faster than ever, but they aren’t turning to expensive, conventional degrees. Instead, they are…

Oct 25, 2019

There’s a cheaper, faster way to build skills than a conventional education

Oct 25, 2019

Rae Lambert | Founder & Marketing Leader
in
Inside Olivine

Product marketing starts before product scope

The popular analogy that product managers put product on the shelf and product marketers get it off the shelf is fundamentally wrong.

Aug 24, 2019

Product marketing starts before product scope

Aug 24, 2019

Rae Lambert | Founder & Marketing Leader
in
Inside Olivine

The 12 stages of taking a new product to market

Start by truly understanding customers and competitors to find the story that only you can tell.

Aug 24, 2019

The 12 stages of taking a new product to market

Aug 24, 2019

Rae Lambert | Founder & Marketing Leader

There’s a cheaper, faster way to build skills than a conventional education

The modern knowledge worker is learning faster than ever, but they aren’t turning to expensive, conventional degrees. Instead, they are…

Oct 5, 2018

There’s a cheaper, faster way to build skills than a conventional education

Oct 5, 2018

Rae Lambert | Founder & Marketing Leader

One night only

The surprising perks of being a volunteer usher at San Francisco’s Opera House.

May 7, 2016

One night only

May 7, 2016

Rae Lambert | Founder & Marketing Leader

Rae Lambert | Founder & Marketing Leader

Co-founder of Olivine, Padex, and Yentabot. Ex-Intercom. Started my career in finance before breaking into tech and pivoting to product marketing.

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