Until you get to the point where you believe that your thoughts are important and should be heard, no matter how different they are from the norm, your life will be progressively average.
To the brain, avoiding the cost of losing is a greater catalyst for activity than the benefit of reaching a destination. Loss aversion is a powerful tool.
The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing.