Rafael ArcoverdeThe boringness of following trendsWhen we talk about branding and social media strategy, it’s common to see lots of trends coming and going. It’s a natural human process…Jun 27, 20231Jun 27, 20231
Rafael ArcoverdeThere is no magic in building a brandYes, that’s the truth, unfortunately.Feb 26, 2023Feb 26, 2023
Rafael ArcoverdeYour brand doesn’t need to fit everythingTime and time again some new technology or trend emerges and spreads like a virus, causing everyone to start spotting a big wave coming…Feb 20, 2023Feb 20, 2023
Rafael ArcoverdeAll the steps of the branding process matterIt is very common when a brand strategy job starts, still during the conversation with the client and immersion in the briefing, that there…Feb 17, 2023Feb 17, 2023
Rafael ArcoverdeOur subjective relationship with brandsAll day long in our routine, we are impacted by brands directly and indirectly. Sometimes we realize it and sometimes we don’t, but even in…Feb 17, 2023Feb 17, 2023