Google eCommerce UX Playbook

Some solid tips to optimize your online shop

After looking at several hundred retail sites, Google realized that there were certain universal UX elements that helped create a frictionless shopping experience. This list aims to expand on the 25 Retail Principles and provide a checklist for improving your mobile site experience across 6 key site areas:

All recommendations should be A/B tested!

Home / Landing Page

Menu & Navigation


Category & Product


Form Optimization

Google UX Playbook for Retail

Google eCommerce UX Playbook for Retail