
…enduring legacies will be an idea he first put forward in his 2003 book “The Innovator’s Solution”: don’t sell products and services to customers, but rather try to help people address their jobs to be done. This seemingly simple idea has profound implications for re-framing industries and products.
… to members of an organization that all have different goals is a skill every designer should have. When you’re able to bridge the gap between business and design in an organization, you’re creating trust and understanding that leads to better products.
…ked as the boring rehashing of old things, while exciting ‘moonshots’ and 10X leaps are fetishised. However, the opposite is often true: the most successful companies in the world focus on nailing iterative execution, not constant reinvention.