What I think you may be missing is that the messaging on those sites has been crafted for an…
James Doman-Pipe

“ A young woman might care more about the fact that wearing certain clothes showing she is trendy and popular; an older male might care more that clothes are long-lasting, made of ethical material, and come in a range of sizes.”
The problem is when you don’t tell then that you actually sell clothes and what kind of clothes they sell, if the old man open the website of a young lady’s brand clothes he must be able to say: “hey, this is not for me, but here is the place where I can buy clothes to my daughter”

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