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So far, I’ve learned that people are indeed having the problem I’m trying to solve, they are ready to try and can’t wait to see the data.
I was always stressed about this part of a startup, talking to the people. I’m still doing that via email, no phone or Skype calls. That’s probably less efficient but still works.
The value proposition is very simple. You know your competitors and their social channels. It is possible to detect engaged audience of these channels, build their social profiles and turn such profiles into leads.