Empathising with users, not personas
Michał Mazur

I also agree with you. But what would you recommend for big development teams? As I see it, it’s nearly impossible to get them all out “in the field” due to high costs and the lack of willing customers. Therefore a persona is still better than nothing ;)

Like what you read? Give Raffael Kaminski a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.