A desi Actor in Atlanta. Look beyond the cliche and know I have a lot more than technical advice to offer :) Pursuer of Singularity, Food Lover, Sci-Fi Fan.
To me, the most successful marketers have this one thing in common. Yes, they are creative, data-savvy, analytics-aware, technologically-adept, etc., etc. But above everything else, they are astute readers of the human condition.
I think that all of this points to a lesson that too many marketers still don’t get. In our rush to be data- and metrics-driven (not a bad thing!), it’s easy to forget or discount that at its most fundamental level, marketing is and always will be a profoundly human endeavor.