Raghunandan Singh – Medium

Raghunandan Singh

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Channel Strategy for Market Share Improvement

Creating the right channel strategy as per the brand positioning for market share improvement

Nov 1

Channel Strategy for Market Share Improvement

Nov 1

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Brand Positioning

Understanding and construction of brand positioning maps to operate at the optimal pricing strategy

Apr 13

Apr 13

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Make vs Buy — Business Case

Concept and financial evaluation with a realistic case

Jun 24, 2023

Make vs Buy — Business Case

Jun 24, 2023

Trade Marketing Schemes

Assume you have just started working as a product or trade marketing manager in a product-based company. You get to see many trade scheme…

Aug 17

Trade Marketing Schemes

Aug 17

Managing Sales Distribution Channels

Distribution strategy

May 28

Managing Sales Distribution Channels

May 28

Unpacking the Product Packaging

Packaging is the first impression a brand creates. Understanding levels, elements, and legal requirements is crucial for a category…

Dec 30, 2023

Unpacking the Product Packaging

Dec 30, 2023

Loyalty Program

A marketing strategy to attract, retain, and influence customers to enable repeat purchase

Dec 28, 2023

Loyalty Program

Dec 28, 2023

Effective Trade Show Strategy

A trade show is an exhibition where various companies within an industry or sector participate in the show to display, demonstrate, and…

Dec 3, 2023

Effective Trade Show Strategy

Dec 3, 2023

Developing Product Differentiation Tools for Sale and Business Development

It becomes easier for a market leader to charge the pricing at the desired margin for a product than for a challenger brand. The challenger…

Nov 19, 2023

Developing Product Differentiation Tools for Sale and Business Development

Nov 19, 2023

Product Launch Marketing Strategy and Retail Market Activation Drive

Marketing Strategy to drive sale of new product through market activations

Jul 27, 2023

Product Launch Marketing Strategy and Retail Market Activation Drive

Jul 27, 2023

Raghunandan Singh

Raghunandan Singh

I am an original thinker. Here to be a documentarian of what I do. LinkedIn - https://www.linkedin.com/in/raghunandansingh/

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