Ragnar
Ragnar
Sep 1, 2018 · 1 min read

Hey Igor.

Thanks for your response!

I actually agree with most of your points.

Actually I was not trying to imply that the bad UX was accidental, I know that it is on purpose based on the short term sales numbers and I even mention it in my article.

What I do think is that they are giving up bigger profits long term (for example I was a regular customer and they lost me for an extra one off 16 dollars, 20 percent of the hidden fee) from creating user experiences SO negative that I go out of my way to avoid them, even if it is inpractical.

And it is definitely not the way to create the 1000 true fans for a new startup.

That was my main point although the article might have been a bit long winded and complainy...

Ragnar

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Ragnar

Storyteller & Digital Marketer — Currently Based in Tokyo