Nothing I hate more than pop-ups trying to convince me against cancelling, even if they’ve made a nice diagram of how horrible my spending priorities are. Actually, probably even more hatred will be born in that case.
Great points!
I have also been thinking about the shortcomings of implementing these types of changes, looking at the numbers (wow unsubscriptions went down!) and concluding that you’ve done something good for your business.
I had a run-in with a hidden cost from booking.com lately that cost them my business for the foreseeable future, and although I’m sure they get more bookings short term, I am not so convinced keeping that horrible UX is in their best interest long term.
But then again publicly traded companies don’t care past the next quarter…
Have a great week Jesse.
