It’s all about culture hacking.

Everyone’s working on and creating an employer brand nowadays — it’s one of those things people do without really knowing why they are doing it — like taking gym selfies. It’s more than okay to do it, but you should ask yourself if what you’re doing is yielding the result you’re after. If not, could it be you’re just not solving the right problems? Or tossing the task to HR because is “kinda-sorta” a people thing?

In this article, I want to explore all the reasons I think employer branding as we generally know it, is dead. Not because it…


This Estonian bank is redefining what it means and feels like to work for a bigger brand.

Would you like to work in a bank? What about a big telecom company? How about in a law firm, or an insurance company, or a really big tech firm? Did chills just go down your spine, or did you roll your eyes so hard you almost saw the back of your head? If so, was that trembling feeling based on personal experience or the stigma attached to working for bigger brands, or heavens forbid, a corporation?

LHV’s Tallinn HQ

What is a corporation after all? The word corporate simply implies to a slightly larger company. In a world were startup culture seems…


How many times in the past few months have you asked a friend or colleague if they’ve had time to go through that doc you had sent them? How many times out of these instances have you received a hesitant “sorry I didn’t have time” or “oops, must have gone to my junk folder”? Frustrating, I know.

A lot could be at stake if people don’t pull their weight in reading materials when it comes to teamwork and collaboration — you could fail at an important project, miss a deadline, or simply fall out of the loop in an important…


Whether you’re a marketer or a copywriter, chances are, at some point in your career a client or an employer has given you the task of creating a website from scratch. Unless you’re a one of those marketing unicorns who feel equally comfortable with marketing, design and code, you’ll need someone to help you out on the design and development side. Therefore, you will possibly be sharing the task with a web designer and or/ a front-end developer. If you’re new to your job, or to the task of managing a website project, there are several things that can boost…


It’s probably not a shocker to most marketers, but the marketing plan as we know it, is dead. It simply does not exist anymore in its traditional form, nor is there a real need for it.

Why is that?

No matter which market you’re operating in, what your product or service or your client base, one thing is for sure — the entire business landscape is constantly changing, and your customers’ needs and behaviours are changing quicker than you could adjust any pre-planned strategy or plan. The unpredictable economic situation and ever-changing rationale behind customer decisions do no longer match entrepreneurs’ or marketers’…


Rejoice! Ski season is upon us. A few years back I would have grunted a few mean comments on the idea of escaping somewhere cold from the cold Nordic winters I’m spending half of my life enduring. If I’m spending money on a holiday, it better be to somewhere hot and exotic. But in a few weeks, I’m heading to my second ski trip to Northern Sweden and I’m surprisingly excited. Here’s what I’m doing differently this year, and so should you.

You’re not going to be constantly freezing

Goes without saying, you’ll need your ski clothes and equipment. I’m a very light packer and I prefer…


Being a digital nomad is something that makes many young professionals today almost as jealous as owning a big house or an expensive car did about 10 years ago. But the importance of owning stuff has become minuscule for most millennials while the need for time and location independence has become a new priority. A more mystified notion, however, is — how do I become a working nomad and see more of the world while still making a living. Whatever your skill or profession, as long as it doesn’t require you to be in one location all the time, you…


Here is how to create the feeling at home.

As soon as the gloomy European autumn rolls in, I start dreaming about flickering Christmas lights, the intoxicating smell of mulled wine and gingerbread and the occasional sight of wooden cabins filled with colorful hand-made goods.

Come December, and you can experience this comforting holiday atmosphere in cities across Europe. Here are 5 Christmas markets I really think you should visit during this holiday season. But I’m also aware that it is quite impossible for most of us to go to all of them in person, including yours truly.

Therefore, I’m giving you a few Do It Yourself tips on…


The Candy App is a bookmarking tool that allows you to save all kinds of website content. The app lets you arrange information into customized Storylines, which are your personalized resources built from selected data in your desired order and context.

My story with Candy started about 6 months ago. Working as a freelance marketer for tech startups, I was all of a sudden baffled to realize I still relied on multiple browser tabs and, wait for it… Spreadsheets (!) to arrange and store all the links and important information I needed for various clients and projects. I was working…

Ragne Maasel

Employer Branding @LHV. Marketer. Travel fanatic & nature lover.

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