Digital World by Digital Deepak
About me —
Hello everyone, my name is Anubhav Raheja. Basically I am from Moradabad currently working in Delhi. As per my professional experience, I have worked with reputed a few organizations like Jaypee Hotels and Resorts, The Savoy Hotel, as a Senior Executive — Marketing and Communications. About my qualification I did MCA from Manav Rachna College of Engineering, Faridabad. My aim is to start my own startup and do all the digital marketing strategies to grow my own startup.
My Journey to the Digital Marketing World.
In the Year 2015, I had completed my MCA and struggled a lot to get a job but I got a job and did for 5 months only and I was not happy and quit. Then, I returned to my home and was handling father business. After a few months, someone suggest me do a digital marketing course and said it has a big scope in upcoming years and seriously I heard this term first time. Even my friends and concerns who were working in a corporate world don’t know about digital marketing. Some said salary is low and no scope but my heart says don’t listen to anyone and do it and I Joined the digital marketing institute and was happy to learn about basics and all.
“Deepak Kanakaraju — The King Of Digital Marketing”
My Mentor said this to me when I was pursuing this course and saw Deepak Sir on social media and asked from my mentor do you know Who is Deepak Kanakaraju.
From that day I following Deepak Sir and it really helps me a lot to know more basics concepts of digital marketing and then I got a job.
Why I Joined Digital marketing internship by Deepak Sir?
I had lost my job during the period of this COVID — 19. I was happy to getting know about the internship, where I can learn something new, update myself, real work experience, enhance my skills and get know where I am lacking now that motivates me to join this internship by Digital Deepak 7 week internship by getting paid for completing the assignments on time.
The key points that I learned from 1st internship are as follows –
#1 To Know what your Goals
Goals are the big things that you have to work for it with a proper plan and execute them properly and have to face difficulties to achieve them before It passing on.
“Where you are and where you want to go”
For Marketing, we have to focus on –
A) Build your brand on a particular niche
B) Create awareness about your product
C) Generate the lead
D) Guide the market that what you offer
E) Regular contact with existing customers.
#2 Understand the Economy
To know about the business, you have to how the particular country works in terms of production and consumption of goods and services and supply of the money.
- In India and China, the economy is growing due to the average age Is less and spending is more.
- Peoples are focus on value for money and don’t care about the recession.
- Debts make money as the more people take debt the more money is circulating in the market and the banks provide loans to peoples and earn interest.
Recommended books: Economics 101, Currency Wars, Raghuram Rajan, Author — Paul Krugman.
#3 Basic Skills to become a Digital marketer
Communication play a vital role in marketing by that companies follow this to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.
Various ways to improve your communication skills -
· Reading newspaper, blog or article related to your niche so that your mind getting better ideas
· Listening to a podcast near about 30 minutes daily
· Watch English movies, web series, and other shows to listen and understand more.
· Writing your inner thoughts in an English daily that comes to your mind for more effectiveness.
“You must know about your product information so that you can easily communicate with customers to define your product, gain trust and target them “
#4 Integrated Digital marketing
By working with integrated digital marketing, you can beat your competitor and increase the performance of your brand online by strategic goals and follow up on your plans.
Steps to create an Integrated Digital Marketing System
1. Content & Tribe — Content is the king as it plays an important role of this system. As Google focuses on content, a user is searching for the right content and if you focus and write content properly then you can easily get traffic towards your website and your main purpose is fulfilled.
2. SEO — for getting quality and quantity of traffic organically.
3. Social Media — To get traffic by organic and paid results by targeting them on the basis of location, interest, etc.
4. Email Marketing — Target large amounts of traffic by defining your audience, your goal metrics, Campaign type, fire emails, and measure.
5. Product and services — Define your product to the audience and provide service to them.
6. Paid Advertising — To getting leads by spending money to run ads.
# 6 Select your Niche.
Niche plays an important role as a niche defines you and your interest. Select that niche in which the public is more interested to gather information and have demand in the future also.
Some Important niches are more valuable now –
→Health
→Wealth
→Relationship
→Fashion
You can use the following tools and sites -
→Google Trends
→Google Auto Suggest
→SERP
→Answerthepublic.com
→Look for amazon reviews
# 7 Personal branding
Personal branding is the practice of marketing people and makes them brands. It is an continue process of developing and maintaining a reputation and impression of an individual, group, company
→To stand out from the crowd, you have to focus on your unique selling point.
→ Make trust on people by giving the informative content and build #Masstrust
→ By providing free valuable content to them.
# 8 Sales Funnel
Sales funnel is relevant by which a company finds, qualifies, and sells its products to buyers. As it helps you to build your customer's trust, they know your quality of a product as it helps the healthy relationships between you and customers for the long term by build 1 million on top to get 1000 people at the bottom of the funnel to make a conversion.
About 1st-day Internship, it was very useful for me to gain useful information about the overview of digital marketing and many things that is related to each other which is explained by Our Mentor Mr. Deepak kanakaraju (Digital Deepak).
For More details about Digital Mastery Classes, Kindly visit — https://digitaldeepak.com
