UI/UX Case Study: Last Wish Fiture Bank Jago
Disclaimer :
This case study is the completion of a project assessment in the UI/UX training program which was held by the Ministry of Communications and Informatics (Indonesia) in collaboration with Skilvul and Bank Jago as a challenge partner. with the hope that this learning can be useful for me and all readers. Happy reading.
Overview
Jago is a finance management application for your day. their customer can make financial planning for the future with family or friends. Therefore, Bank Jago wants to have its last wish feature for their customer to help last wishes comes true before/after one passes away.
Customer Type
Gender: Not Specific
Age: 25–35 Years Old
Geographical: Urban Areas, SEA A & B
Profession: Employee
Behavior:
1. Already have insurance from a friend’s office
2. Educated and technology-friendly
3. Usually searching using Google
4. Usually use the application for daily needs (buying food, transportation, shopping, and others)
5. Ordinary and want to get cashback as well as a discount
6. Subscribe to apps like Spotify, Netflix, and Disney+
7. Work from home
8. Worried about COVID and already vaccinated with up to two doses
9. Not married (60%), married (40%)
Expected Output
- High-fidelity design and clickable prototype
- Describe the design process and its methods
Team Roles
In this Project I collaborated with Eka Sukmawan and Maulidiah Primaputri, together we brainstormed the flow and design the wireframe and prototype in Figma.
Design Process
In this redesign case study, I used the design thinking framework as a guide and tool in the process. Design thinking is a solution-based approach to solving problems. The five stages of Design Thinking according to Hasso Plattner Institute of Design at Stanford are Empathize, Define, Ideate, Prototype, and Test.
- Empathize
Empathize to the proper and useful solution, we researched to get data to understand the problem and complaints during application usage, and user needs in using Bank Jago. - Define
In the Define stage, we group the problems found in empathize and look for solutions to these problems.
3. Ideate
In the ideate stage, we found How Might We “ Last Wish Friendly” and here is an idea solution, affinity diagram, and Priority Idea chart.
a. Solution Idea
In the solution idea, we are looking for solutions based on How Might We “ Last Wish Friendly”.
b. Affinity Diagram
In the Affinity Diagram, we group ideas into several large groups.
c. Prioritization Idea
In the Prioritization Idea, we group the categories in the affinity diagram into a priority table based on the effort and value obtained.
d. User Flow Design
In this stage, we design user flow for we arrange the steps that consumers take in making the last wish.
e. Low-Fidelity Design
Low-Fidelity Design is a basic design that makes it easier for us to design the UI appearance.
f. High-Fidelity Design
High-Fidelity Design is Finally UI Design.
4. Prototype
The prototype is an experimental phase. The aim is to identify the best possible solution for each problem found.
prototype link :
5. Testing
After finishing the prototype, the last step we should conduct is User Testing. We use :
- User Task Analysis method — a method to observe user behavior by interviewing them and recording the actions they take to complete a certain task or flow within our website or app.
- Single Ease Questions — a popular UX metric, a 7-point rating scale to assess how difficult users find a task.
Conclusion
At this time everyone is switching to using digital banks because it provides various kinds of convenience in using them. The features offered are very diverse and can support everyday life. last wish feature for their customer to help last wishes comes true before/after one passes away. This project is expected to be able to answer the challenges that have been given.
Thank you for reading to the end. I hope you like it. I really look forward to your suggestions, they mean a lot to me.