How to get more conversion on google ads

On google ads we know the market is potential to be loyal customers, specially on google search network. Because they do an effort for solution they self. So we just targeting keyword what they search.

For knowing search volume of keyword we should using keyword planner. From keyword planner we can get data estimated in monthly. And we can see keyword idea whose a relevant with target keyword.

After we get keywords, we can use the keywords for target or text on ad. Contain on ad must be relevance with keyword target.

One important note: when we create an adgroup on google ads, targeted keyword must be same with keyword theme.

for example, if you create hijab in keyword theme, you shouldn’t input keyword jilbab. In Indonesian context is same, but in contain google is different. But if you want to use hijab and jilbab for target keyword, separate with adgroup.

One more important thing. Ad text must be relevance with keyword theme in adgroup. For example, we know in adgroup hijab there are derived keyword like hijab syar’i, hijab trendy, or something. That derived keyword must be on the adtext. Or you can input supporting keyword on adtext. The main thing is how the adtext be relevant with keyword they are search. Because more relevant the adtext and keyword target, more you get high CTR too. More you get CTR, more you get conversion too.

How rate CTR we must have?

Every campaign have a different result, but if you have a data you can average the CTR. If your result higher from average, its good.

My best practice for knowing the optimal CTR in first try is… i dont look the CTR. For me better more focus to optimal spending budget. Because we has know all market who see the campaign in search network is a potential market.

How to get optimal spending budget?

At the first time we must set manual bidding for a click. On keyword or on adgroup or on campaign whatever. And then, wait until change day. Is the daily budget spent all or left over?

If spent all you must decrease a bid and test until 90–99% spent. If left over, increase a bid and test until 90–99% spent. If you have set max bid and your budget is not spending all, it means search volume lower than daily budget. You can add target keyword (adgroup) with different keyword theme or running other product.