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Escape the cyberpunk dystopia — DEI UX machina

Damn, Nintendo are at it again.

It’s like if they started by trying to build a clone of Google Cardboard where the Switch takes the place of the phone, but then instead of making a VR headset they just made literally anything that isn’t a headset.

  • So, a fishing rod? Yes.

One of my favourite stories about the Wii goes like this: Nintendo observed that their traditional game consoles were often hooked up to TVs in the…


Eh is one of the most powerful tools in a designer’s toolbox. Here are some examples:

  • “Eh, we’ll figure it out later.”

Eh is your personal Spidey sense. It tingles when you get close to building the actual thing and tells you to back off. It helps you manage how much and what to polish. It keeps you focused on the big picture.

So how does it work?

The art of approximation

When you’re a designer-engineer hybrid and you spend a lot of your time prototyping, you learn to approximate…


I am watching Eternal Sunshine of the Spotless Mind on Facebook. “LIVE”. For free, apparently.

Not because I opened Facebook with the intention of watching (and paying for) a movie, like I might open Netflix or Google Play Movies.

No, it’s just on. I was scrolling through my news feed, and the movie was there, playing.

There are thumbs up icons and heart emoji floating across it and I can barely see anything, so I click the little icon to maximise it and get rid of them, but I clicked the wrong one and instead now the movie is floating…


Wait, is everything math? What the hell is math, even?

Roger Antonsen’s TED talk has a clickbait title. I recommend watching it nevertheless, because he’s onto something:

Roger Antonsen — Math is the hidden secret to understanding the world, TEDxOslo, 2015.

And I don’t mean his stunning locks.

He’s zoomed all the way out and tried to frame math in terms of knowledge. You thought it was about opaque functions and operators, but it’s really about understanding patterns. I learned early in my career that the best way to learn something is to look for patterns. I guess this applies to math, too.

He also says math is the language…


Photo by Markus Spiske on Unsplash

When your designs are the thing itself, you don’t need the blueprint

Ever had an idea you can’t remember? You know it was brilliant, but it’s gone. And if you can’t remember it, maybe it wasn’t that great after all.

As a hybrid designer/developer, I start most of my design work in the browser. The first action I take isn’t pencil to paper, it’s fingers to keyboard:

  1. HTML: Describe the UI, write the copy

This is the fastest way I’ve found to work. It’s faster than mocking screens in Sketch. It’s faster than jotting down notes and…


From the amazing Webcomic Name

A recent retweet by Jasmine reminded me of a favourite quote I had on my desk for ten years:


In 2014 I started actively working to improve the diversity of our 60-person team at Q42. At that point we had four female employees and very little overall diversity, so I wanted to see if we could change that by focusing on the problem. The Netherlands has very poor diversity figures in tech, math and science compared to nearly every other country worldwide, so it felt like any effort in this area would be an improvement.


At Q42 I initiated Project <div>, a series of open letters about and internal push to improve diversity & inclusion at the company. While doing so I began to gather anything I read online that could help. The below list includes articles I read, videos I watched and data I found that I could use to explain why transitioning from a homogeneous culture to one with more diversity and a focus on inclusivity over being an exclusive club would be rewarding. I also included my notes and excerpts where relevant.

Disclaimer: this list is by no means exhaustive and quite…


Wij zijn Chris en Rahul en wij willen Q42 diverser maken. “Diversiteit” is een belangrijk, beladen onderwerp, en we willen het goed doen. Daarom schrijven we elkaar brieven waarmee we onze gedachten op een rijtje zetten. Het doel is er een openbare discussie van te maken, zodat we ook ideeën en feedback van buitenaf kunnen betrekken. Vind jij hier ook wat van? Schrijf een reactie hier op Medium, of stuur ons een mailtje: div@q42.nl.

Eerste briefwisseling gemist? Lees’m hier.

From: Rahul Choudhury
Date: Fri, 12 Aug 2016 at 16:48
Subject: Wat nu?
To: Chris Waalberg
Yo,Waar moet deze brief…


Wij zijn Chris en Rahul en wij willen Q42 diverser maken. “Diversiteit” is een belangrijk, beladen onderwerp, en we willen het goed doen. Daarom schrijven we elkaar brieven waarmee we onze gedachten op een rijtje zetten. Het doel is er een openbare discussie van te maken, zodat we ook ideeën en feedback van buitenaf kunnen betrekken. Vind jij hier ook wat van? Schrijf een reactie hier op Medium, of stuur ons een mailtje: div@q42.nl.

From: Rahul Choudhury
Date: Thu, 30 Jun 2016 at 15:21
Subject: Diversiteit bij Q
To: Chris Waalberg
Dude,We zijn QSA begonnen — en ik ben…

Rahul

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