Investing in account-based marketing is potentially a much more effective way for you to reach the companies who can actually buy your product. And it will help you better align sales and marketing by focusing efforts on a specific set of companies.
You’ve been asked to cut your marketing budget. Now what?
Tom Wentworth
184

Excellent validation of what we at Srijan are doing. While we’re still continuing with our ‘inbound lead generation’ thinking, the focus is on measuring the quality of the leads – so measuring SALs as opposed to MQLs.

The sales team energy is at the same time being spent on selling in ‘named accounts’ who’s digital strategies are already aligned to our service offerings.

Thanks for this post. Sharing it with both our marketing and our sales team.

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